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— Retail
Like many local retail businesses, they’ve got a front-of-house team taking care of a steady stream of shoppers, while the back-of-house keeps everything else moving.
"Instead of pitching a complicated package from behind a desk, the Now Business team showed up to see how Vetro's day actually runs."
"When your comms work properly behind the scenes, your team has more time for the people standing right in front of them."
For Vetro, the outcome is simple. When your comms work properly behind the scenes, your team has more time for the people standing right in front of them.
Liz from Vetro Tauranga, a local Mediterranean food store, reflects on the realities of a small team. "Out the back, we've got a real team going. We've got the pack room, a warehouse, stock coming in, and stock going out to our customers."
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With in-store customers naturally taking priority, tasks in the warehouse sometimes had to wait. And when the checkout lines got long, missed calls became a regular headache. The team at Vetro wanted to make sure everyone felt valued. Not just the people browsing the aisles, but the customer ringing up to place a weekend order, the mum calling to see if her toddler’s favourite toy had been handed in, or the wholesaler ringing through with supplier updates.
Vetro needed a better way to manage those calls, but they definitely didn't need more complexity. Like most Kiwi businesses, they weren't looking for a quick fix from a faceless provider. They just needed a system that actually worked properly.
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Instead of pitching a complicated package from behind a desk, the Now Business team showed up to see how Vetro's day actually runs. They spent time understanding the flow between the busy shop floor and the back office, then helped put a practical system in place. No big promises or over-complicating things, just getting it sorted.
"I know that if a phone call comes through and I'm too busy, it will flow through and someone else in the team will be able to pick it up. That's priceless."
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"With Now Business, I know that if a phone call comes through and I'm too busy, it will flow through and someone else in the team will be able to pick it up," Liz explains. "That's priceless. Every call is a potential customer or a potential supplier. Having that security, knowing that the customer's call will always be answered, makes a massive difference to our business."